Google and IdeaSoft are Joining Hands for SMEs!
Starting from Q1 2020, the Covid-19 pandemic deeply impacted all the countries around the globe. People began to stay safe at their houses as a part of the fight against the disease. This led to a change in shopping habits. Nowadays, more and more consumers are shopping online, and this adaptation happened on short notice. On the other hand, businesses that have not switched to online shopping or not invested enough to digitalize their businesses try to keep up with the new normal.
In order to support businesses damaged by the pandemic in Turkey, the search engine giant Google and the leading e-commerce platform IdeaSoft have joined forces. Thanks to this cooperation, SMEs will establish their e-commerce sites within 24 hours and keep their shops online 24/7.
One of the most important factors in digital marketing is to follow trends and to stay one step ahead of competitors. This is crucial, especially for e-commerce businesses. In this context, IdeaSoft provides merchants with a ready to use e-commerce package that includes all the features companies need while they are selling online. And with their Grow My Store platform, Google provides information to companies about the sector they operate. Also, they generate detailed reports to monitor the web performance of online stores.
It is possible to open an online store within 24 hours
With the help of Google’s Grow My Store platform, merchants can analyze their business and sector in a blink of an eye. Through the platform, Google asks businesses several questions. Including; URLs of their e-commerce sites, whether they have a physical store, and which industry they are operating. Once responded, Google offers a free and detailed analysis to increase the sales performance of merchants.
The only condition for businesses to benefit from these analyzes and reports is to have an e-commerce site. If organizations don’t have one, within 24 hours, they can create an online store with their name, surname, e-mail address, and telephone number. In addition to that, SMEs also have a wide range of benefits. Such as free access to e-commerce courses, special customer service support, up to 50% discounted commission rates on marketplaces, and advantageous shipping deals.
Easy to transform your business online
Seyhun Ozkara, CEO of IdeaSoft, emphasized that they are walking together with SMEs on this path. He stated that %99 of the businesses are SMEs in Turkey and e-commerce offers an opportunity to grow their businesses.
Ozkara said, "We are providing special customer support so that SMEs won’t feel lonely during their e-commerce journey. Recent e-commerce statistics in Turkey proves that there is huge room to grow. In addition to this, the pandemic has become a game-changer. People tend to buy online more than ever. During these difficult times, SMEs observed a significant increase in their sales volumes through their e-commerce stores. In the rapidly digitalizing world, this number will increase even more in a short period.”
“Within the scope of our cooperation with Google, we provide the most needed solution to SMEs, an easy to use e-commerce platform. We try to facilitate the digital transformation of Turkey and develop many projects to support SMEs. Our goal is to ease the life of merchants when they face an issue. So that we develop solutions to clear the air in everybody’s mind.”
E-commerce is the way to stand out from the crowd
Google Turkey’s CMO Isil Heves also spoke regarding the subject and said: “During the ‘new normal’, digitalization is the way to grow in the competition. Google offers many free tools and solutions via Google Digital Turkey Platform. Merchants who want to take advantage of the opportunities that digitalization brings, both business and career-wise, can reach all these services in one place.”
“To help merchants, who are willing to open up their own online store, we are collaborating with IdeaSoft. With this partnership, our aim is to make e-commerce feasible for everyone. Especially retail businesses and SMEs, the backbone of the economy. We are welcoming everybody to Google Digital Turkey Platform and get benefited from our free courses and solutions.”
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